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Laura Campanella, the Founder of Groomarts Merchandise Ltd and the Managing Director of Groomarts Academy, has always wanted to develop and create her own line of professional pet styling, grooming and care products ever since her first venture into the professional pet styling world. Her journey began around 30 years ago, and since then Laura has owned and run successful salons and businesses, competed in world renowned grooming competitions, travelled the world grooming, training and exploring the pet styling industry, and she now runs and manages a UK leading OFQUAL regulated pet grooming academy - helping hundreds of people every year embark on the same journey she did 30 years ago.

Laura’s mission now is to make professional grooming products that are accessible to everyone, unique and beautiful, highly professional and effortless to use. We hope that our products can bring a new lease of life to your grooming, and that they make your job - whether a professional groomer, a trainee, or a loving pet owner - easier and calmer.

Our whole collection of products have been carefully selected, tried and tested by Laura Campanella and her very talented team of styling teachers, and hand crafted to meet the highest standards of pet styling and pet care. They are all unique to groomarts merchandise - truly one of a kind products made with the everyday groomer and the everyday pet parent in mind.